I started my career as an eCommerce copywriter 8 years ago, creating site copy and social posts for small businesses. Working closely with Shopify store owners, I quickly moved into design and development, and never looked back. Today, I help small to mid-sized brands scale by crafting a story that sets them apart. Along the way, I co-founded The Kind Pet, a sustainable pet brand dedicated to reducing our environmental impact. As both an animal lover and a sustainability advocate, I’m committed to leading the shift toward more conscious consumer goods and closed-loop manufacturing.

I work with sustainable eCommerce brands, conscious founders who want to grow strategically & sustainably. This means any businesses that are actively supporting the planet and its people. I don't work with dropshippers or manufacturers.

While I may help with ad hoc work (such as small administrative changes), I usually work with clients on an ongoing consulting or retainer basis.

Unfortunately, I only connect with signed clients on call. If you have a question about one of my services or need help, please contact me here and I'll respond ASAP. Thank you for understanding!