JudeLuxe

JudeLuxe is a specialist Google Ads agency for DTC eCommerce brands. We work with founders, CMOs, and heads of performance who care more about profit than platform dashboards.

We focus exclusively on Google Ads across Search, Shopping, and Performance Max, with one organising principle: SKU-level profitability. If a product cannot make money after COGS, fees, returns, and payment timing, it does not get scaled. Simple, unpopular, effective.

What we specialise in

• Campaign architecture built around SKU and margin tiers, not vague funnel stages

• Feed optimisation for Shopping and PMax at scale, including titles, imagery logic, pricing rules, and custom labels tied to profit

• POAS-led bidding frameworks that account for contribution margin, not just revenue

• Restructuring inherited Google Ads accounts that are “working” but opaque, bloated, or untrustworthy

• Scaling post-PMF eCommerce brands without torching cash flow or inventory

Typical clients

• DTC or hybrid eCommerce brands selling physical products

• £500k to £10m in annual revenue

• £3k to £500k monthly Google Ads spend

• Shopify-first, often with messy or underutilised product feeds

• UK, US, Western Europe, and Australia

Tech stack

• Google Ads, Merchant Center, GA4

• Shopify and Magento

• Feed management via native Merchant Center, custom rules, and third-party tools where justified

• Attribution and profit layering with tools like Triple Whale and Northbeam, supplemented by client-side COGS and margin data

• Light scripting and automation for reporting, segmentation, and guardrails

How we work
We are deliberately narrow. No Meta. No TikTok. No full-funnel theatre. We give clients control, explainability, and commercial clarity. Every decision is traceable back to pounds, margin, and risk.

If that sounds severe, good. It usually is.