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About
I’ve worked in e-commerce for over 15 years, specialising in Shopify-based growth, CRO, and international expansion for DTC brands. Leading e-commerce growth for established UK and international brands across beauty, wellness, and lifestyle
My focus is on commercial performance, not surface-level design. I work hands-on across site architecture, conversion optimisation, analytics, and experimentation, often acting as a fractional Head of E-commerce or CRO lead for growing brands.
I’m pragmatic, data-driven, and comfortable owning results end-to-end, from hypothesis through to implementation and measurement.
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Eddie Dunk's business address
Sunshine Coast, Australia
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