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I’ve worked in e-commerce for over 15 years, specialising in Shopify-based growth, CRO, and international expansion for DTC brands. Leading e-commerce growth for established UK and international brands across beauty, wellness, and lifestyle
My focus is on commercial performance, not surface-level design. I work hands-on across site architecture, conversion optimisation, analytics, and experimentation, often acting as a fractional Head of E-commerce or CRO lead for growing brands.
I’m pragmatic, data-driven, and comfortable owning results end-to-end, from hypothesis through to implementation and measurement.
Eddie Dunk is a freelance CRO specialist focused on Shopify growth, conversion optimization, analytics, and experimentation. He describes an end-to-end approach spanning hypothesis development, implementation, and measurement, alongside site architecture, theme customization, migrations, and troubleshooting. His positioning suggests a strong fit for direct-to-consumer and established international brands, particularly in beauty, wellness, and lifestyle. He also offers fractional Head of E-commerce or CRO leadership, international expansion support, strategy consulting, and training for growing teams.
Eddie Dunk's business address
Sunshine Coast, Australia
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