How Much Does a Magento to Shopify Migration Cost? (2026 Pricing Guide)

Reviewed by the shopexperts editorial team. Last updated June 24, 2026.

Magento migrations are the most expensive migrations I quote. Not because anyone's marking up the work — because the work is genuinely harder than every other migration path on this platform.

A BigCommerce to Shopify move is mostly redirects and theme work. A Wix migration is small-catalog cleanup. A Magento migration is untangling an EAV database, mapping configurable products to Shopify variants, replacing extensions that have no Shopify equivalent, and rebuilding integrations the original Magento agency set up six years ago and forgot to document.

Here's what Magento to Shopify actually costs in 2026, where the money goes, and why the $2,000 quotes you'll see are a trap. For the strategic decision, see the complete Magento to Shopify guide. For the process side, see the twelve-phase Magento migration checklist. To hire someone who's done this before, see Shopify migration experts.

What Magento migrations actually cost, by engagement type:

Hourly rates that produce these costs

• $50-$100/hour — offshore freelancers, generalist Shopify developers without Magento-specific experience. Avoid for Magento jobs.
• $100-$200/hour — experienced Shopify freelancers and small agencies with documented Magento migration case studies. The sweet spot for most Magento Open Source jobs.
• $200-$400/hour — senior agency people, Plus Partners, specialists who've shipped 20+ Magento migrations. Right tier for Adobe Commerce work.
• $400-$600+/hour — the top tier of Adobe Commerce migration consultants. Worth it for enterprise migrations where the cost of doing it wrong runs six figures.

Notice the floor is higher than other migrations. There's a reason: anyone competent enough to do Magento work charges accordingly because Magento work is harder. If someone's offering Magento migration at standard Shopify-developer rates, they probably haven't actually done one before.

Five reasons Magento migrations cost more than every other migration path:

1. The EAV database structure makes data extraction complex

Magento uses Entity-Attribute-Value (EAV) database architecture. Product data lives across multiple tables. Extracting clean, normalized data from a Magento store takes specialist knowledge that doesn't apply to any other source platform. Tools like Matrixify help, but the data verification work is real.

2. Configurable products need parent-child mapping

A Magento configurable product (one parent with multiple child SKUs for different sizes/colors) becomes a Shopify product with variants. Migration tools at default settings often create separate Shopify products for every variant. Catching this and mapping correctly takes manual review of every configurable product. On a 5,000-SKU catalog, that's days of work.

3. Customer groups need a migration strategy

Magento natively supports customer groups (B2B, wholesale, retail, VIP) with different pricing rules per group. Standard Shopify doesn't have customer groups — you fake it with customer tags or use Shopify Plus B2B catalogs. Either path requires planning, mapping, and verification. Skip this and your B2B customers see retail pricing on launch day.

4. Magento extensions have no direct Shopify equivalents

Magento stores typically have 15-40 extensions installed: rules engines, marketplace integrations, advanced analytics, custom reporting, ERP connectors. None of these port directly to Shopify. The work is replacing them with Shopify apps (or custom development on Plus), not migrating them. That's app-stack rebuild work on top of the data migration.

5. Magento stores are usually old, with thousands of indexed URLs

A typical Magento store has been running for 5-10 years. It has product URLs, category URLs, blog URLs, CMS pages, image URLs, and probably some legacy URLs from earlier site structures. The redirect map for a Magento store is often 10x larger than for a newer BigCommerce or Wix store. More URLs = more redirect work = more cost. There's no shortcut here.

Add custom theme work, integration rebuilds, and the inevitable post-launch SEO recovery, and the cost difference vs other migrations is real.

The single biggest cost driver in a Magento migration is whether you're on Magento Open Source or Adobe Commerce (formerly Magento Commerce / Enterprise). The difference is enormous.

Magento Open Source migrations

Open Source migrations are the cheaper of the two. You're moving standard catalog, customer, and order data plus rebuilding theme and app stack. Most Open Source migrations land at $5,000-$25,000 total. Destination is usually standard Shopify or Advanced Shopify, occasionally Shopify Plus.

Adobe Commerce migrations

Adobe Commerce adds: B2B features (customer companies, location-based pricing, net terms, quote workflows), customer segmentation, advanced rules engines, multi-store, and dedicated Adobe support that needs to be replaced. Migrations are $25,000-$150,000+. Destination is almost always Shopify Plus — standard Shopify can't replicate Adobe Commerce's feature set.

How to tell which you're on

If you're paying Adobe directly for Magento (typically $22,000+/year), you're on Adobe Commerce. If you self-host Magento on your own server or a Magento hosting provider (Nexcess, MGT, etc.) with no Adobe license fee, you're on Open Source. If you're unsure, look at your invoices.

The Adobe Commerce migration justification

Adobe Commerce is expensive ($22K-$200K+/year in licensing alone). Migrating to Shopify Plus typically saves $15K-$100K+/year in licensing while delivering equivalent functionality for most B2B and DTC use cases. The migration cost pays back within 12 months for most Adobe Commerce merchants. That's the math that justifies the high migration spend. For the Plus upgrade decision, see Migrating to Shopify Plus.

Where the money goes in a Magento migration, by phase:

• Pre-migration audit and planning: $1,000-$5,000 (typically 10-15% of total). The phase that prevents disasters.
• Product catalog migration with verification: $2,000-$10,000 depending on SKU count and variant complexity.
• Customer and order data migration: $500-$3,000. Mostly verification work; the import itself is fast.
• URL mapping and 301 redirect setup: $1,500-$6,000. Tedious manual work that pays for itself many times over by preserving SEO equity.
• Theme setup and customization: $3,000-$25,000 depending on whether you use a paid theme or custom build.
• App stack rebuild and integration: $2,000-$10,000 depending on app count and integration complexity. Klaviyo flow rebuild alone is often $2,000-$5,000.
• Payments, shipping, tax configuration: $500-$3,000. Higher for multi-region or complex tax setups requiring Avalara or TaxJar.
• B2B setup (Adobe Commerce migrations): $5,000-$30,000 on top of standard scope. Customer companies, pricing rules, quote workflows.
• Pre-launch QA and testing: $1,000-$3,000. Cheap insurance against launch-day disasters.
• Launch coordination and post-launch monitoring (30 days): $1,500-$5,000. Catching the redirect gaps and tracking issues in the first month.

On a $25,000 Magento migration, roughly $8,000-$12,000 goes to theme and integration work, $4,000-$6,000 to data migration with verification, $3,000-$5,000 to redirect mapping, and the rest to audit, QA, launch, and post-launch work. The proportions shift with store complexity, but theme and integrations are almost always the biggest cost drivers.

You will see Magento migration quotes for $1,500. You'll see $2,000 quotes. You'll see operators offering "complete Magento to Shopify migration including SEO" for $3,000. Walk away from all of them.

What those quotes actually buy

They buy a CSV import. The operator runs Matrixify or LitExtension, pushes products from Magento to Shopify, and hands you a partly-finished store. No redirect map. No B2B configuration. No app stack rebuild. No theme customization beyond defaults. No QA. No post-launch support.

The data is technically "migrated." The business is broken.

What happens after

Week 1: organic traffic drops 40-60% because there are no redirects (the most expensive Magento migration mistake, covered in Will Migrating to Shopify Hurt My SEO?). Week 2: B2B customers complain they're seeing retail prices. Week 3: orders aren't syncing to your ERP because nobody set up the integration. Week 4: you call someone like me to clean it up. The cleanup costs more than doing it right the first time would have.

How to spot the cheap-quote trap

• The quote arrives within an hour of your initial inquiry. Real Magento migrations require scoping; one-hour quotes are templates.
• The scope of work is one paragraph long. Real migration scopes are 3-5 pages with explicit inclusions and exclusions.
• They don't ask about your Magento version, your extensions, your integrations, your B2B setup, or your indexed URL count. Anyone competent asks all of these in the first conversation.
• They can't name three specific Magento migrations they've shipped, with merchant names you can verify.
• The pricing model is "flat rate" with no detail on what's included.

The honest floor for a Magento migration done properly is around $5,000. That's the smallest, simplest Magento Open Source store with under 500 SKUs, no B2B, no custom extensions, and a default Shopify theme. Below that floor, you're paying for a CSV import dressed up as a migration.

Magento is the migration where DIY is almost never the right call. Here's the math.

What DIY actually requires

To DIY a Magento migration, you need: deep Magento admin knowledge (export every entity correctly), Shopify development knowledge (Liquid, themes, app installation), SEO knowledge (redirect mapping, schema markup), data migration tool experience (Matrixify or LitExtension or custom scripts), and 200-400 hours of focused time over 6-12 weeks. If you have all of that, you're probably already a Shopify migration consultant.

The realistic DIY timeline

First-time DIY Magento migrators spend 60-70% of their time learning rather than executing. The actual work might be 150 hours; total elapsed time hits 350-500 hours. At a founder time value of $100-$300/hour, the implicit DIY cost is $35,000-$150,000 in your own time, before factoring in mistakes.

The mistake math

DIY Magento migrations have predictable failure patterns: missing redirects (loses 30-70% of organic traffic for 6-12 months), incorrect configurable product mapping (lost orders for weeks), customer group mismatch (B2B pricing chaos), broken subscriptions (silent revenue loss), and email deliverability issues (order confirmations to spam).

The recovery cost from a botched Magento migration typically runs $15,000-$50,000 in agency cleanup, plus 6-12 months of degraded SEO. Adding the implicit time cost and the explicit recovery cost, DIY Magento usually ends up more expensive than hiring well in the first place.

The only DIY scenarios that work

• Pre-revenue stores using Magento as a placeholder, with under 50 SKUs and no SEO worth protecting. Realistically, you should just rebuild fresh on Shopify rather than migrate.
• Founders with prior Shopify migration experience who are doing this for the second or third time on a smaller store.
• Anyone with 6+ months of slack and willingness to accept some SEO loss as the cost of saving cash.

For everyone else, hiring a vetted Shopify migration expert with documented Magento experience is the right call.

How Magento migrations are typically priced and paid.

Fixed-price with milestones (most common)

Fixed total cost broken into 3-5 milestone payments. Typical structure: 25% on contract signing, 25% on data migration complete and verified, 25% on theme and apps complete, 25% on launch and 30-day post-launch monitoring complete.

This is the right structure for most Magento migrations. Cost certainty for you, milestone-based delivery for the operator, natural check-in points to verify progress.

Time and materials (hourly)

Pay for actual hours worked at a defined hourly rate, with an estimated range upfront. Works when scope is genuinely uncertain (you're still figuring out what your Magento extensions do) or when you have an internal lead managing the project.

Risk: cost can overshoot the estimate if scope expands. Requires more trust in the operator's billing practices.

Phased contracts

Common for enterprise Adobe Commerce migrations. Separate scopes and pricing per phase: audit phase ($5K-$15K), data migration phase ($15K-$30K), theme and integration phase ($20K-$50K), launch and post-launch phase ($10K-$25K). Each phase has explicit deliverables and a go/no-go decision before the next phase begins.

Reduces risk on large engagements. Worth the contract overhead when the total project is $50K+.

What to avoid

• 100% upfront payment. Reasonable upfront is 25-40%; full upfront removes operator incentive to finish well.
• 100% on completion. Risky for operators; either they require collateral or they pad pricing significantly.
• Hourly with no estimate cap. Real operators can estimate even when scope is uncertain.
• Pricing tied to a forced retainer for ongoing maintenance. Migration is a defined project; forced retainers are extraction.

Most Magento migrations under $30K should use fixed-price with milestones. Most above $30K should use phased contracts. See Shopify Migration Cost for the broader pricing context across source platforms.

Specific patterns that should make you walk away from a Magento migration quote:

• Quote arrived within hours, no scoping call. Real Magento migrations require a 60-90 minute scoping conversation minimum. Operators who quote instantly are template-pricing.
• Same price for every store size. Magento migration cost scales with catalog complexity, integration count, and B2B requirements. Flat pricing means template work.
• Cannot show three documented Magento migration case studies with merchant names. Magento experience is unique. "General Shopify migration experience" doesn't count.
• Doesn't ask about your Magento version, extensions, or integrations. Anyone competent asks these in the first 10 minutes.
• Pricing significantly below the $5K floor for Open Source or $25K floor for Adobe Commerce. The work has minimum complexity; minimums apply for that reason.
• No documentation in the deliverables. Configuration document, app inventory, customization log are standard. Operators who skip documentation create lifetime dependency.
• Bait-and-switch staffing. Senior consultant pitches, junior offshore team executes. Verify who actually does the work.
• Forced ongoing retainer as condition of migration pricing. Migration is a defined project. Forced retainers extract recurring fees regardless of value.
• No 30-day post-launch monitoring period. Magento migrations need post-launch hand-holding. Operators who hand off and disappear leave you with launch-week problems and no support.
• Aggressive sales tactics or fake scarcity ("our slots are filling up"). Marketplace-style tactics, not specialist behavior.

For broader red flags on hiring Shopify experts, see Shopify Expert Red Flags.

What you should actually receive in a properly-priced Magento migration:

• Comprehensive pre-migration audit document. Every product attribute, customer group, extension, integration, indexed URL, and content piece cataloged. Risk assessment and migration plan.
• Documented redirect map. Every old URL mapped to its new Shopify equivalent. Verifiable by you with a crawl tool.
• Catalog migration with manual verification. Not just "we ran the import." Spot-checked configurable products, verified variant mapping, validated customer group assignment.
• Rebuilt app stack with rationale. Each Shopify app installed with documented reasoning vs the Magento extension it replaced.
• Theme rebuild with documentation of customizations. Every theme code change documented with file location, change rationale, date.
• Integration setup and verification. ERP, 3PL, accounting, marketing tools all reconnected and tested with real data.
• Customer communication plan. Password reset email drafted and scheduled, customer expectations set before cutover.
• Comprehensive pre-launch QA. Real test orders, multi-payment-method testing, mobile and desktop verification, tracking pixel verification.
• Launch day coordination. DNS cutover plan, monitoring during propagation, real-time issue triage.
• 30-day post-launch monitoring and defect fixes. Search Console monitoring, customer support pattern review, redirect gap fixes, tracking issue resolution.
• Final handoff documentation. Credentials, configuration notes, app inventory, customization log, post-launch monitoring plan.

Operators who skip half of this list and charge half the price are not offering you a deal. They're skipping work that you'll either pay them to do later (more expensive) or pay someone else to fix (much more expensive).

Magento migrations cost more than every other migration on Shopify, and the cost difference is real work, not markup. The $2,000 quotes are a trap; they buy a CSV import and leave you with broken business. The $5,000-$15,000 range for small Magento Open Source stores, $15,000-$40,000 for mid-size, and $25,000-$100,000+ for Adobe Commerce reflects what the work actually takes.

To get an accurate quote for your specific Magento store, compare vetted Shopify migration experts who specialize in Magento and Adobe Commerce, verify their case studies, and request a free quote:

Browse Shopify migration experts

Related guides on Shopify migration, pricing, and hiring:

• Shopify Store Migration Experts — vetted directory including Magento and Adobe Commerce specialists
• Magento to Shopify Migration Checklist — the twelve-phase process
• BigCommerce to Shopify Migration — the cleaner cousin of Magento
• Shopify Migration Cost — pricing breakdown across all source platforms
• Shopify Store Setup & Management Experts — broader lifecycle category
• Shopify Expert Red Flags — pricing and pitch red flags before signing
• Shopify Expert Contracts and Scope — contract structure for projects
• Shopify SEO Not Ranking — SEO recovery diagnostic (the #1 post-migration issue)
• Shopify SEO Experts — SEO specialists for post-migration recovery
• Shopify Plus Development Cost — relevant for Adobe Commerce migrations
• Shopify Plus SEO — relevant if your migration goes to Plus