Every offer Platter shows is a pricing decision. The skilled work is choosing them and checking they pay.
An offer map by placement. What appears inside checkout, what waits for the post-purchase step, and what goes on the thank-you page. Each spot suits a different kind of add-on.
AI picks versus fixed rules. Platter offers AI recommendations and custom rules. Someone has to decide where the AI chooses and where you pin a specific product, such as a refill or an accessory.
Incentive math. Free gifts, gift wrap, free shipping, volume and tiered discounts, priced so the bigger basket still clears margin. Check them against the discounts you already run, covered in our Shopify discounts setup guide.
Trust and messaging blocks. Testimonials, alert banners, an announcement bar, custom icons and customer notes, written so checkout stays calm, ideally reviewed by a checkout customization specialist.
Markets and languages. Multi-currency and multi-language offers need a check in each market you sell to.
Reading funnel data. The analytics show funnel performance. Conversion specialists turn that into which offers to keep.
Run the trial yourself first. One post-purchase offer on Basic is simple enough to test during the 14-day trial before paying anyone.