Plug in SEO Shopify App Help: Audit Fixes, Meta Templates and Schema

The scanner is thorough. Turning its list into the right fixes, in the right order, is where outside help earns its keep.

Triage before fixing. A first scan can flag hundreds of items. Group them into template problems that fix many pages at once and one-off problems on pages that earn money; ignore the rest for now.

Templates that scale well. Bulk title and meta templates change every matching page in one go. Write separate templates for products and collections and check them in the live Google preview first.

One source of structured data. The app adds JSON-LD to every product and collection automatically. If your theme does too, remove one, as the schema markup guide explains.

Redirects with a destination. One-click redirects make broken links easy to clear. Point each to the closest live product or collection, not the homepage.

Theme-level warnings. Heading hierarchy and canonical URL flags usually trace back to theme templates, which is theme customization work rather than an app setting.

AI copy, reviewed. AI titles and descriptions wait for your approval. Check facts, sizing and brand terms before accepting a batch.

Leave it with the owner when the store is small, the theme is standard and the scan list is short. The app was built for that case.

Start with what the vendor already includes, then hire for what is left over.

Use the included call first. Standard and Premium come with a free 30-minute call with an SEO expert, and Plug in Useful sells fixed-price Quick Start packages. An independent specialist is for the theme work and judgment calls those don't cover.

Ask them to triage your actual scan. Share the results and ask which ten items they would fix first. Good answers group issues by template and by page value.

Ask how they would write title templates. Expect separate patterns for products and collections, character limits in mind, and a preview check before any bulk apply.

Ask whether they edit Liquid. Heading and canonical issues often need theme changes. Someone who only works inside apps will leave those open.

Be cautious with anyone chasing a perfect app score, accepting AI copy in bulk unread, or sending every 404 to the homepage.

Twenty fixes and a re-scan. A good opening job: the top twenty issues from one comprehensive audit, fixed and confirmed by running the scanner again.

Lite, $29.99 a month. Page scans up to 200 pages, AI keyword research on 20 pages and two comprehensive audits a month.

Standard, $49.99. Up to 2,000 pages, AI research on 200, five audits and five speed reports a month, plus a 30-minute expert call.

Premium, $79.99. Unlimited page scans, AI research on 2,000 pages, ten audits, unlimited speed reports and priority support. Every plan has a 7-day trial.

What the check covers. Missing meta descriptions, broken title templates, absent structured data, slow-loading images, heading hierarchy, ALT text, canonical URLs and broken links, across products, collections, blog posts and the homepage.

Search engines connected. Search Console, Google and Bing, with rank tracking and AI search (AEO) tools on top.

Admin languages, not store languages. The admin runs in English, German, French and Spanish. Multi-language SEO isn't listed as a feature, so stores selling in several languages should confirm translated pages are covered before relying on it.

Maker and history. Listed since June 2011, Built for Shopify, made by Plug in Useful in Connecticut.

Each of these fits a fixed quote, which keeps the first engagement small.