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The Shopify Store Migration app is Shopify's own free importer for moving product and customer data into a new store. As of October 2026 the listing names Square, WooCommerce, Etsy, Wix, Amazon, eBay, Clover and Lightspeed R/X (Vend) as sources, with data arriving by CSV upload or, where the platform supports it, by connecting the source account. See the app on the Shopify App Store.
Pressing Import is quick. The cleanup after it is not: products with more than three options lose them, Square stock by location stays behind, and redirects from old URLs are still yours to set up. That is where an experienced hand earns the fee.
When no profile below fits, the store migration specialists linked at the end of this page take on Store Migration app work as well.
Open the brief with your old platform, rough product and customer counts, and one sample export file.
The app moves rows into Shopify. Turning those rows into a store that sells is the part people pay for.
Checking the source export first. The listing warns that some platforms don't export all data or use compatible formats, so small edits in Shopify may follow. A specialist opens the file before upload and knows which gaps to expect from your platform.
Working the issue report. When an import finishes, the app shows how many items came across and lists problems with descriptions. Each one gets fixed by hand or re-imported.
Products over the option limit. Shopify allows three product options, and anything beyond that won't have its options imported. Rebuilding those products or moving extra options into metafields is catalog work for product setup specialists.
Getting order history across. The app is described as a product and customer importer. Shopify's guides send historical orders through a separate CSV route or third-party apps, imported after products and customers so they link correctly.
Redirect mapping. Shopify URLs often differ from the old platform's, and redirects go in one at a time or by CSV. The migration SEO guide covers what to check before launch.
Square stock and pricing by location. Inventory by location isn't imported, and prices default to the highest price for a product. Multi-location retailers set both after the import.
A catalog you can move alone. A few dozen simple products from one location rarely need outside help. Run the import yourself and spend the budget on the theme.
Most migration specialists can upload a CSV. Ask the questions that show they know where this app stops.
Which source have they imported from with it? A Square file and a WooCommerce product export leave different gaps. A good answer names the gap for your platform without looking it up.
Can your store use the app at all? Shopify's guides call it early access, available only for certain stores and only on desktop. A careful specialist confirms it appears on your store before quoting, and has a CSV import plan if it doesn't.
What do they check after each run? Listen for prices, weights and inventory, variants that failed, and hidden products not yet made available to sales channels. Those are the checks Shopify's own guide lists.
Do they mention order notifications? If historical orders are in scope, new order notifications should be switched off first so customers don't get an email for every imported order. A quote that skips this is a warning sign.
Who sees customer data? The app requests customer names, emails, phone numbers and addresses. Give access for the length of the job and remove it after.
Pay for one test import of a single export file, with the issue report annotated, before the full run. For a full replatform with design and apps, a migration specialist scopes the whole move.
A store comes first. Shopify says to create the store before migrating content. At signup you pick the option for already selling and name your current platform, then install the app from the setup guide.
Files go in as exported. The platform guides say to upload the export without changing it. Shopify's general product CSV steps say the opposite, edit to match the template, so settle on one approach per file.
Products and customers only. The listing describes product and customer imports. Reviews can't be exported from WooCommerce or Square, so they need another route.
Three options per product. Extra options don't import.
Square specifics. No inventory by location, and the highest price wins where prices differ.
Nothing goes live by itself. Imported data can be reviewed and adjusted in Shopify before publishing, and hidden products stay off sales channels until you make them available.
Status as of October 2026. Free, English only, launched July 17, 2024, and still marked early access in Shopify's guides.
Most moves combine two or three of these. Scope them from your first test import.
Products and customers by CSV, location stock set by hand afterward
Export uploaded as is, then products over three options rebuilt
Etsy, Amazon or eBay listings turned into a Shopify catalog
Every flagged row from the app's report fixed or re-imported
Former product and page paths pointed at their new Shopify URLs
Prices, weights, stock and sales channel visibility checked line by line
Yes. As of October 2026 the App Store lists it as free, made by Shopify. The spend goes on what the app leaves undone: order history, reviews, redirects and products that need rebuilding. The migration cost guide breaks down what outside help usually covers.
The listing describes it as a product and customer importer. Shopify's platform guides handle historical orders separately, through a CSV export and import or a third-party app. Bring orders in last, after products and customers, so each order links to the right records.
As of October 2026 the listing names Square, WooCommerce, Etsy, Wix, Amazon, eBay, Clover and Lightspeed R/X (Vend). Some sources work from a CSV export and others let you connect the account. If your platform isn't on the list, a manual CSV import or a specialist is the route.
Shopify's guides describe it as early access, available only for certain stores and only on desktop. Try from a desktop browser and install it from the link in your store's setup guide. If it still isn't offered, plan the move around CSV imports instead.
Not for a small, simple catalog sold from one place. Bring someone in when products carry more than three options, stock sits in several locations, or search traffic depends on old URLs. Those jobs take judgment the importer doesn't have.