Faire

Faire Wholesale on Shopify: Sales Channel Setup, Pricing and Sync

The Faire wholesale app, listed as Faire: Sell Wholesale, adds Faire as a Shopify sales channel so independent retailers can order from you at wholesale. Price changes and inventory counts flow from Shopify to Faire, and retailer orders flow back into Shopify. It is free to install; as of October 2026, commission and additional fees may apply to Faire orders. Faire: Sell Wholesale on the Shopify App Store.

Brands bring in help for the parts that touch margin and stock: the wholesale price formula, which products go to retailers, case packs, and how wholesale orders reach the warehouse.

If nobody in the listing below matches what you need, the wholesale and B2B specialists linked lower down handle the same setup.

A useful first brief: your retail and wholesale price list, the products you want retailers to see, and who fulfills orders.

Faire Shopify integration jobs worth outsourcing

Connecting the channel takes an afternoon. Getting wholesale pricing and stock right for both channels takes longer.

Account and approval timing. New brands apply through the channel, and Faire reviews applications within 2 to 3 business days. Nobody can speed that up, so prepare the catalog in parallel.

Choosing what retailers see. Publish everything or only products with a chosen tag, with an option to limit it to active products. A clean tag plan keeps DTC-only items off Faire.

The price formula. If your Shopify prices are retail, you set how wholesale is calculated; if they are wholesale, you set the retail side. The margin left after Faire's fees decides which way works. Wholesale and B2B specialists build this from your cost sheet.

Case packs. Mark products sold in cases and the units per case, so retailer orders match how you pack.

Wholesale catalog content. Product images, descriptions and wholesale details retailers buy from, often handled by product and catalog setup experts.

Orders into fulfillment. Faire orders arrive in Shopify next to DTC orders. Someone has to decide how the warehouse tells them apart.

A Faire launch you can run alone. A few dozen products at one price ratio, fulfilled in-house, can follow Shopify's own setup guide.

Briefing a Faire wholesale specialist

Faire setups go wrong on margin and stock, not on the install. Pick someone who starts with your numbers.

Ask them to build one product's margin. From your cost, retail price and the commission in your Faire account, they should show what is left at wholesale. The listing doesn't publish a rate, so a good candidate asks for yours.

Ask what happens when you mark something down. With price sync on, Shopify price changes update Faire. They should explain how a DTC sale avoids cutting your wholesale price.

Ask how stock is shared. Inventory counts sync from Shopify to Faire. Listen for a view on whether every unit should be visible to retailers.

Ask about the warehouse. Retailer orders often need different packing or invoices. A good answer covers tags, packing slips and your 3PL.

Pass on anyone who promises Faire approval, or wants to publish the whole catalog before a tag plan exists.

A sensible first engagement. A pricing sheet, 20 products published by tag, and a walkthrough of one test order from Faire to shipment.

How the Faire sales channel syncs, prices and bills

Installed as a channel. After installing Faire: Sell Wholesale, you add it as a sales channel and connect an existing Faire account or apply for one. Declined applications go on a waitlist.

One-way price and stock. Price changes and inventory counts sync from Shopify to Faire. Orders sync the other way, from Faire into Shopify. Each sync setting can be changed after setup. Shopify's guide doesn't state how often it runs.

Wholesale tools on the listing. Net terms, order minimums, pre-orders, multi-currency, discount codes, draft orders, an order form and API access.

Fees. The app is free to install, and commission and additional fees may apply to orders on Faire, billed in USD. The rate isn't on the listing, so read it from your Faire agreement.

Faire channel languages. English, Danish, German, Spanish, French, Italian, Dutch, Portuguese and Swedish.

Two wholesale channels. If you also sell wholesale on your own store, keep one price logic so retailers don't see two different wholesale prices.

Current version. The listing launched in August 2023 and carries the Built for Shopify badge.

Faire wholesale projects to scope

Faire work usually splits into these pieces. Naming yours helps each quote stay specific.

Faire channel launch

Account connected, sync settings chosen and first products live

Faire price formula

Wholesale or retail calculation set from your cost and fee sheet

Tag-based catalog split

Wholesale-only and DTC-only products kept apart by tag

Case pack setup

Products sold in cases with the right units per case

Retailer order routing

Faire orders tagged and packed differently from DTC orders

Markdown safeguard

A process so DTC price cuts don't flow to wholesale by accident

Faire app and Shopify: frequent questions

How does Faire wholesale work with Shopify?

You install Faire: Sell Wholesale, add it as a sales channel and connect your Faire brand account. You choose which products to publish, set how wholesale or retail prices are calculated, and turn on syncing. Price and stock then flow from Shopify to Faire, and retailer orders land in Shopify.

What does it cost to sell on Faire wholesale?

The Shopify app is free to install. As of October 2026 the listing says commission and additional fees may apply to orders on Faire, billed in USD, without stating a rate. Check your Faire account terms before setting prices, and budget any specialist setup on top.

Can I put only some products on Faire?

Yes. The channel can publish all products or only those with a tag you choose, and you can limit it to active products. Use a dedicated tag for wholesale items so new DTC launches don't appear on Faire until you decide they should.

Do Faire orders appear in Shopify?

Yes, when order sync is on. New Faire orders sync into Shopify, where your normal fulfillment process picks them up. Decide early how staff or a 3PL will recognize them, since retailer orders often need case packs, different packing slips or invoices.

What should I send a Faire specialist first?

Your cost and price sheet, whether Shopify prices are retail or wholesale, the products meant for retailers, case pack sizes and your fulfillment setup. Add your Faire account status, approved or pending. That is enough to plan pricing and the first publish.