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Marcello Riccio
MR

Marcello Riccio

Growth Consultant

5.00
based on 2 shopexperts reviews
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Confidence Score

45/100
Show signals breakdown (6 of 12)

Trust signals are public proof points verifiable by anyone. Verification signals unlock when the listing is claimed and the owner submits each artifact.

Trust Signals

(Max 60)
Freelancer website
+15
Marketplace listing
+15
20 customer reviews
+10
4.8+ average rating
+10
3 years in business
+10

Verification Signals

(Max 40)
Shopexperts profile claimed
+10
LinkedIn verified
+5
10 Shopexperts customer reviews
+5
4.8 average rating
+5
3 case studies
+5
3 services
+5
Listing updated in last 30 days
+5

At a Glance

Location:Italy
Starting price:From $60
LanguagesEnglish, Italian, Spanish
Local Time:Mon, 02:41pm
shopexpert since:Nov 12, 2025

About

10+ Years Ecommerce Expert | Growth Hacker | Shopify Specialist

I specialize in turning Shopify stores into high-performance revenue machines, I combine deep marketing expertise with technical development.
Having founded, bootstrapped, and successfully exited my own ecommerce business within five years, I understand the ecosystem from the founder’s perspective.

I help Shopify merchants maximize profit through a data-driven mix of:

  • Strategic Growth: Scaling via Paid Media (Meta/Google) & Organic Traffic (SEO) & Marketing automation

  • Technical Edge: Custom App development and Google Ads Scripts to automate performance.

  • Efficiency: Marketing & Operational automation to lean out your workflow.

  • Profitability: CRO and retention strategies that stick.

Whether you need a high-level consultant or a hands-on operator, I bridge the gap between technical execution and business ROI. Let’s scale your store.

Services

Marketing & Growth
Store Setup & Management

Regions Served

North America
Europe

App and Theme Skills

Shopify Checkout Blocks
MESA
Omnisend
Shopify Flow
Klaviyo
PageFly
Judge.me
Aftersell Post Purchase Upsell
Visually – A/B Testing & CRO
Shoplift – Split & A/B Testing

Contact

Marcello Riccio's business address

via prolungamento carlo de marco,14 Napoli

Open Google MapsCheck Website

shopexperts Reviews

5.00
based on 2 shopexperts reviews
Review form not connected

1-2 out of 2 reviews

Annachiara M.
Mamù
Posted: Feb 27, 2026
Customer Rating:
5.00
Source:
invited

We partnered with Marcello to build and scale mamustore.it from scratch. He is a rare 'full-stack' growth hacker who truly handles the entire e-commerce ecosystem. From the initial development and marketplace integrations to Data Analysis, SEO, and Performance Marketing, he took complete ownership of the project. His expertise in CRO and automation ensured that our traffic didn't just grow, but actually converted. He is technical, proactive, and data-driven, a strategic asset for any brand looking for serious growth.

Project Value
$20,000 - $100,000
Andrea F.
faraone.shop
Posted: Jan 22, 2026
Customer Rating:
5.00
Source:
invited

We brought him on to handle growth for faraone.shop, and the results speak for themselves. He took complete ownership of our Performance Marketing (Google/Facebook/TikTok) and significantly improved our ROAS. Beyond just running ads, he optimized our conversion rate (CRO) and organic visibility (SEO), ensuring that the traffic he bought actually converted. He also streamlined our operations by building a custom tool and managing our Klaviyo automation. He is data-driven, technical, and proactive. A true asset to any high-growth e-commerce brand.

Project Value
$20,000 - $100,000

Packaged Services

Google ads
Google ads
Starting Price

$2,400.00/month

View DetailsGet Started
Marketing automation
Marketing automation
Starting Price

$3,200.00

View DetailsGet Started
Meta ads
Meta ads
Starting Price

$1,800.00/month

View DetailsGet Started

Case Studies

FAQ

Why should I hire you instead of a large agency?
Because I have been in your shoes. Unlike most agency account managers, I built, scaled, and sold my own e-commerce business in 5 years. I don't just look at "clicks" and "impressions"; I manage your budget with an owner's mindset, focusing on P&L, margins, and net profit. You get a strategic partner, not just an executor.
Do you have experience with my specific industry?
I have managed projects across various verticals, including Fashion, Home Decor, and Lifestyle, Travel managing complex multibrand inventories and single-product brands. My "Full-Stack" approach (Tech + Marketing + Strategy) allows me to adapt quickly to any niche by analyzing the data rather than guessing.
Do you guarantee specific results (ROAS)?
No honest professional can guarantee a specific ROAS, as it depends on market conditions, product, and offer. However, I guarantee the method. I work with a strict testing framework and focus on POAS (Profit on Ad Spend) rather than vanity metrics. My goal is to eliminate wasted spend immediately and scale what is profitable.
What is the recommended budget to start working with you?
To see significant data and results, I typically recommend a minimum ad spend of €1,500 - €3,000 per month per platform. Below this threshold, the algorithms (Google/Meta) often struggle to exit the "learning phase" efficiently.
How do you handle the "creative" side of Meta/Social Ads?
"Creative is the new targeting." I provide the Creative Strategy and Briefs based on what is working in the market (Hooks, UGC concepts, Angles). If you have a graphic team, I guide them. If you don't, I can help you coordinate freelancers or content creators to produce the assets we need.
What do you need to get started?
The first step is always an Audit. I need access to your platforms (Shopify, Google Ads, Meta Business Manager, GA4) to analyze historical data, tracking accuracy, and current setup. Once the audit is done, I present a roadmap and we begin the optimization phase.
Can you fix my tracking issues (iOS14, Server-Side)?
Yes. Accurate data is the foundation of my service. I have extensive experience setting up GTM (Google Tag Manager), GA4, Conversions API (CAPI), and Server-Side tracking. I ensure that the data feeding the algorithms is as clean as possible.
Do you handle the technical integration with Marketplaces?
Yes. I don't just list products manually. I set up automated flows (using middleware or apps) to sync inventory, prices, and orders between Shopify and marketplaces like Amazon or eBay to prevent overselling and automate fulfillment.
How often will we communicate?
I believe in transparency. You will receive a detailed monthly report with clear KPIs and next steps. For ongoing management clients, we can schedule bi-weekly or monthly strategy calls to discuss performance and business goals.

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