A short list changes how you hire. With three local agencies you aren't filtering; you're interviewing. Book a call with each, give them the same brief, and compare how they push back on it.
All three Hungarian agencies list design, UX and branding alongside store setup, development, and consulting and strategy. That combination suits a brand that wants a considered build, with positioning, theme design and configuration handled by one team. Two list marketing and growth, two list finance, taxes and compliance, and one lists copywriting and content.
Language is the gap to plan around. All three list English, two list German and one French. None lists Hungarian on its profile. If Hungarian product copy, customer emails or staff training matter to you, ask directly and ask to see Hungarian text they've written. The German skills cut the other way: they're an asset if Austria or Germany is your next market.
Budapest, Debrecen and Üröm appear on the profiles. City matters little for an online build. It matters more for an in-store POS roll-out, where someone on site saves a lot of back-and-forth over video.
The listing below opens with the three experts based in Hungary. Next come experts from outside Hungary who take on projects for European merchants. For a Hungarian store, that second group isn't filler; it's where most of your options sit.