Scaling Industrial Ecommerce: U.S. Rigging Supply Achieves Major Growth via Shopify Plus Migration

U.S. Rigging Supply, a long-standing leader in safety and industrial gear, was restricted by an aging legacy store that struggled with complex B2B shipping rules and a massive product catalog. We executed a seamless migration to Shopify Plus, overhauling the UX/UI and integrating ShipperHQ for advanced logistics. By performing meticulous URL mapping and 301 redirects, we protected the U.S. Rigging Supply’s long-standing search authority while streamlining the checkout process and backend management to eliminate technical debt.

Results: Significant growth in the customer base, an improved average order value, and a scalable, high-performance platform that provides a more intuitive shopping experience for both B2B and B2C clients.