Fenty Beauty | Makeup for everyone to have play with

Fenty Beauty partnered with Power Commerce, the specialized AI-driven arm of the Praella Agency Group, to overhaul their digital storefront. The collaboration focused on merging high-end aesthetics with data-backed functionality to meet the brand’s global scaling objectives.

• Dynamic Shade Selection: Developed a custom selector solution to manage and display Fenty's iconic 60+ skin tone shade range, ensuring a seamless and inclusive shopping experience.

• Checkout Optimization: Re-architected the checkout cart layout to consolidate all necessary fields into a single window, directly improving conversion rates by reducing cart abandonment.

• Intuitive Navigation: Overhauled the mega navigational menu to streamline the user journey, making product discovery faster and more efficient for a global audience.

• Minimalistic UX Design: Delivered a clean, sophisticated digital interface that aligns with Fenty Beauty’s high-level brand objectives and premium aesthetic.