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Richard Forbes-Simpson
RF

Richard Forbes-SimpsonPRO

Shopify Plus Engineer

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shopexperts score

80/100
High Confidence
Show signals breakdown (9 of 12)

Trust signals are public proof points verifiable by anyone. Verification signals unlock when the listing is claimed and the owner submits each artifact.

Trust Signals

(Max 60)
Freelancer website
+15
Other marketplace listing
+15
20 customer reviews
+10
4.8+ average rating
+10
3 years in business
+10

Verification Signals

(Max 40)
Shopexperts profile claimed
+10
LinkedIn verified
+5
10 Shopexperts customer reviews
+5
4.8 average rating
+5
3 case studies
+5
3 services
+5
Listing updated in last 30 days
+5

At a Glance

Location:United Kingdom
Starting price:From $100
Languages
English
Local Time:Fri, 04:23am
shopexpert since:Mar 4, 2025
Partner tier:Plus

About

Shopify stores that earn their keep.

I run Graftstudio, the technical and commercial lead for mid-market DTC brands on Shopify Plus. Brands bring me in when the store has outgrown the people who set it up. I find what it's costing, fix what the numbers say pays, and measure every change.

In 15+ years I have partnered with over 160 brands that generate £80m in sales across their stores. Cult Gaia, Victoria Beckham, Gymshark, Seafolly and Ireland's largest salon group among them. I'm a Shopify Plus Partner, and three in four brands come back.

I take on a small number of brands at a time, offering audits, fix sprints and fractional store ownership.

Services

Shopify Development
Consulting & Strategy
Marketing & Growth

Regions Served

North America
Europe
Oceania
Global / Remote

shopexperts summary

shopexperts AI insights

Graftstudio Ltd is a Shopify specialist agency focused on custom development, bespoke store creation, custom theme work, and performance optimization. Its profile presents the studio as serving brands of varying sizes, while client feedback highlights clear communication, reliable delivery, technical expertise, proactive problem solving, and visual guidance. Graftstudio Ltd is also a verified Shopify Plus partner, making it a relevant option for merchants seeking tailored Shopify builds or improvements that require both technical capability and collaborative project support.

Recommended for
Custom Shopify stores
Shopify theme development
Shopify Plus projects
Performance optimization
Bespoke store builds

Contact

Richard Forbes-Simpson's business address

Newcastle upon Tyne, United Kingdom

Customer Reviews

View all reviews onShopify

Summary of 6 client reviews

shopexperts AI insights

Across 6 client reviews, customers consistently praise Graftstudio Ltd for responsive communication, reliable delivery, and strong technical expertise. Reviewers also highlight proactive problem solving, a clear understanding of client needs, thoughtful design quality, and an easy collaborative process. Feedback consistently presents the agency as responsive and dependable throughout projects.

Most common praise
Responsive communication
Reliable delivery
Technical expertise
Proactive problem solving
Understanding client needs
5.00
based on 6 reviews on Shopify
5 stars
(6)
4 stars
(0)
3 stars
(0)
2 stars
(0)
1 star
(0)

1-6 out of 6 reviews

KILT SOCIETY™
Posted: 2025-03-22
Customer Rating:
5.00
Source:
Imported from Shopify

I would recommend working with Richard at Graft Studio for all of your Shopify development needs. Richard is a clear communicator and always sticks to deadlines. Work is always done to the highest level. Recommended!

Paxton & Whitfield
Posted: 2025-03-20
Customer Rating:
5.00
Source:
Imported from Shopify

Richard has been an invaluable resource for us as we transitioned from another agency. His communication and responsiveness have kept up with our various complex needs. Highly recommend!

TheSpiritedClub
Posted: 2025-03-17
Customer Rating:
5.00
Source:
Imported from Shopify

We worked with Richard at Graft to build our website from scratch. Aside from delivering what we wanted on-time and looking great, what was great was Richard's proactiveness in suggesting solutions / options to our requirements that we hadn't thought of, or were unaware of.

Ruth Haldon
Posted: 2025-03-15
Customer Rating:
5.00
Source:
Imported from Shopify

Graft studio was very helpful and easy to work with. Understands someone who doesn't have the best knowledge of how to best visually progress their website. Will be working with them again.

TOG Knives
Posted: 2025-03-14
Customer Rating:
5.00
Source:
Imported from Shopify

Richard has become a vital member of the team here at TOG Knives. He is fast to respond to enquiries and fast to complete the work too, both of which make a huge difference when you are managing an e-commerce site. He's also experienced, efficient and pro-active in terms of resolving problems and developing our site, suggesting different ways of doing things. Thoroughly recommended!

Snackfully
Posted: 2025-03-14
Customer Rating:
5.00
Source:
Imported from Shopify

Richard at Graft studio is a pleasure to work with. Very knowledgeable & quick to respond to any development work we may have with the site. We truly value his support & would recommend Graft studio to anybody on Shopify.

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See all 6 reviews onShopify

FAQ

What do you specialise in?
Shopify and Shopify Plus storefronts that need to perform commercially: custom themes, migrations and rebuilds, performance, gift-with-purchase and international/Markets logic, integrations, and ongoing Plus development. I own builds end to end or drop in as senior cover for agencies.
Are you a Shopify Plus Partner?
Yes. Graftstudio is a Shopify Plus Partner. I work directly in your Shopify and GitHub accounts so you keep ownership of the code.
Do you only do full rebuilds?
No. Many clients need focused improvements on a live theme — speed, UX, GWP, Markets, integrations — or a retained block of hours. Full custom builds and migrations are available when the foundation is the problem.