Erick KagaiPRO

Shopify speed and ad tracking fixes: for stores where the ads bring visitors but not sales

I helped an apparel brand cut product-page load time from 15.4 seconds to 7.4 seconds - five weeks before Black Friday. That's what I do: I find what's slowing your store down and fix it.

The same work keeps surfacing a second problem: stores where the numbers are broken. Pixels firing twice and double-counting conversions. Ad campaigns spending across the whole catalog with no filter on what actually earns. Apps billing every month for work nobody has measured. So alongside speed, I measure what your money - ad spend, apps, tracking - is actually doing, instead of trusting what the platforms and vendors report. Then I fix what the measurement finds.

I specialize in Shopify speed optimization, Core Web Vitals, ad-spend and tracking measurement, and sales-channel recovery for established, founder-run stores. I treat speed and ad spend the same way: as revenue problems, not technical checkboxes.

What I work on, six ways in:

• Speed and Core Web Vitals Read: I measure your mobile load on real visits, find what makes shoppers wait, and fix it.

• Accessibility Exposure Read: I test your store the way a keyboard user and a screen reader meet it, check whether a widget is sitting on top of problems it does not fix, and rank the findings by what a complaint would reach first.

• Shopify Deadline Check: which Shopify changes have already stopped something on your store, Scripts ended on 30 June and order status script tags on 26 August, and which are dated ahead, with the repairs made.

• Tracking and Attribution Fix: Meta Pixel, GA4 and server-side, double-counting removed and verified in your own dashboards. Ad spend by product and the app bill get read in the same pass.

• Builds and Theme Upgrades: new sections and modern themes with your custom work and your tracking still running, and a rollback plan on every change that touches the live site.

• Partner Seat: 25 hours a month with someone watching speed, the customer-facing experience, broken links, tracking and app bills, your work first in the queue.

Every read is $285 and the fee credits toward the fix. Most of the stores I hold a monthly seat with started with one of these.

Key results:

• Product-page load time cut from 15.4s to 7.4s - 52% faster

• Mobile PageSpeed on product pages from 18 to 28 - with the client's chosen app stack kept in place, at their call

• Two apps billing to track what the store's own Google channel already handled - removed, tracking verified clean, and $199/yr off the app bill

• Repeat clients going back to 2018 - one store at 14 projects across four years

How I work:

• A diagnostic audit measures the actual problem - no guesswork, and the audit fee credits toward the fixes

• Phased implementation - you approve each milestone

• Every delivery closes with verified before/after numbers and a short list of the next opportunities I found

80+ projects completed. Clients across the US, Canada, UK, Australia, and Denmark.

Send me your store URL and I'll tell you what's slowing it down, whether your numbers can be trusted, and what an accessibility complaint would find. No commitment needed.